Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Friendly By Nature

What’s New!

Shenandoah Beerwerks

Sample some of the best craft beer in the country as you make your way along the Shenandoah Beerwerks Trail. With 13 breweries to try, all within an easy hour’s drive from one another, relax and enjoy all the Shenandoah Valley has to offer…Read more

Shenandoah Spirits

Wineries, craft breweries, cideries and distilleries span from Harrisonburg into Rockingham County through Shenandoah County to Winchester/Frederick County. We’ve mapped out the perfect journey as you Sip Your Way Through Our Beautiful Region…Read more

Virginia’s Shenandoah Valley

The mountains that form the Shenandoah Valley are not just eye candy. They are an exceptional place to hike, bike, fish, view wildlife or take a scenic drive. Meanwhile, the valley is alive with history, culture, farm tours, wineries and dozens of authentic cities and towns to explore….Read more

Arts & Culture

Artists and art lovers will find a rich variety of traditional and avant-garde arts offerings in Harrisonburg’s Arts & Cultural District.  Harrisonburg’s expansive network of galleries, music venues, theaters, and museums serve up an exciting mix of local and touring exhibits and performances to enrich and enliven your visit…. Read More