“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“Best Mountain Bike Towns in America”
National Geographic

Designated Arts and Cultural District



Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Order your Harrisonburg Visitor Guide online. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

What’s New!


You Should Be in Harrisonburg, strolling downtown; sipping craft beer; indulging in local food. Not Working! 54% of workers didn’t use their vacation last year. Workers who take vacation are more likely to get a promotion. So, pop the top off that PTO with a day off in the Friendly City….. Read More

Virginia’s Shenandoah Valley

The mountains that form the Shenandoah Valley are not just eye candy. They are an exceptional place to hike, bike, fish, view wildlife or take a scenic drive. Meanwhile, the valley is alive with history, culture, farm tours, wineries and dozens of authentic cities and towns to explore….Read more

Beerwerks Passport

Your Passport to Drink In the Valley. Explore our great outdoors and enjoy great beer, too. Visit 6 of the 14 breweries on the Shenandoah Beerwerks Trail; get your passport stamped and get a FREE t-shirt. Sample some of the best craft beer in the country as you make your way along the Shenandoah Beerwerks Trail…Read more