Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Seriously passionate with good reason. Come see why It’s Always Been Better in the ‘Burg!

What’s New

Places to Stay

Wherever you choose to stay in Harrisonburg, you’ll find friendly folks to check you in and make sure your stay is pleasant. Many of the major national brands that you know and trust can be found in Harrisonburg. Some are located near the interstate while others are near a campus or downtown…Read More

Spirits of the Valley

Spirits for every palate. For those fascinated with the making (and tasting!) of craft beer, local wine and hard cider, finding a destination with four award-winning, hip craft breweries in the same city and four scenic wineries and a cidery within a short drive is a dream getaway! Harrisonburg is an excellent hub for making…Read More


Artists and art lovers are at home in Harrisonburg, an Arts & Cultural District.  From stained glass to symphony, art of varied genres and disciplines morph into entertainment and education all over the city.  Our galleries glorify the dedicated work of local artists and artisans, our theatres proudly boast exciting lineups…Read More