Atlantic Union Bank Center (AUBC)

The Atlantic Union Bank Center, which opened in 2020, is home to James Madison University’s men’s and women’s basketball programs. The venue is also open for a multitude of special events, including concerts, trade shows, conferences, and more. It is the preeminent facility of its kind in the Shenandoah Valley.

The space accommodates up to 8,500 guests. Spectators will be dazzled by a beautifully designed event space and multidimensional technology experience. The venue also boasts an additional auxiliary multipurpose space, meeting rooms, club room, training area, practice gymnasium, locker rooms, loading bay, and 1,500-car parking deck.

Additional amenities include:

  • Retractable end line bleachers to accommodate concert and event configurations
  • Club room adjacent to lower seating bowl accommodating approximately 500 guests and featuring dedicated restrooms, two private suites, lounge seating and multipurpose space for game day events, speakers or 200-person banquet events
  • Courtside seating & private event-level lounge area with dedicated restrooms
  • A comprehensive video technology system consisting of a center-hung scoreboard, 270-degree ribbon board, 4 elevated auxiliary corner boards, two vomitory digital boards and two court-level scorer’s and broadcast table boards
  • Broadcast suite incorporating a filming studio, two broadcast control rooms, camera shading and rack room
  • Dedicated media seating area on concourse level
  • Four concession areas around main concourse
  • Event-level areas designated for food preparation, storage and facility infrastructure needs
  • Loading bay with dedicated broadcast truck parking area
  • Offices for facilities & events and ticket operations
  • Working media and press conference space
  • LEED certification

645 University Blvd, Harrisonburg, VA 22807


(540) 568-3853