Plan Your Visit

From scenic wonders to cultural treasures, uncover the essence of Harrisonburg.

Upcoming Events

Discover what’s happening in Harrisonburg from local festivals, live music, family-fun, and more.

24january7:00 pmWinter Roots Concert 20267:00 pm JMU Wilson Hall Auditorium, 951 Madison Drive

04february5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

27februaryAll Day28Winter Wine Weekend(All Day) Hotel Madison, 710 S Main St Ste 149, Harrisonburg, VA 22801, USA

02march6:00 pm7:30 pmFreedom and Revolution: America 250 — Then and Now6:00 pm - 7:30 pm JMU Wilson Hall Auditorium, 951 Madison Drive

04march5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

01april5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

06may5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

03june5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

01july5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

05august5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

02september5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

07october5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

04november5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

02december5:30 pm7:30 pmFirst-Time Home Buyer Seminar: What to Know Before You Buy5:30 pm - 7:30 pm Kline May Realty, 1962 Evelyn Byrd Avenue, Harrisonburg, VA 22801

In the Heart of the Shenandoah Valley

Nestled in the heart of the Shenandoah Valley, Harrisonburg is where mountain adventure meets vibrant culture. With easy access to Shenandoah National Park, scenic trails, and epic cycling routes, it’s a paradise for outdoor lovers. But the fun doesn’t stop there—our walkable downtown is packed with arts, music, international flavors, and local charm. Whether you’re here for a festival, a bike race, or a relaxing weekend getaway, you’ll find a community that’s truly Friendly by Nature.

@VisitHarrisonburgVA

Today is National Trivia Day! If you love trivia, Harrisonburg is the place to be… Tuesday nights at @thefriendlyfermenter, Wednesday nights at Buffalo Wild Wings, Thursdays at @sagebirdciderworks and Sundays at @rubysarcade. 💡Check out all types of events happening in Harrisonburg at the link in bio.
As the sun sets on 2025, we’re already looking ahead to new adventures in 2026. 🎉 Here’s to fresh starts, new memories, and making Harrisonburg part of your year ahead. Start your trip at the Hardesty-Higgins House Visitor Center, where our travel specialists can help you uncover Harrisonburg’s hidden gems. #visitharrisonoburg #loveva #discoverhiddengems
Ring in the New Year in Harrisonburg! 🎉 Dance the night away at Sage Bird, toast to the new year at Illyria, or enjoy music downtown. Here's a few NYE celebrations around Harrisonburg: ✨ @sagebirdciderworks – New Year’s Eve Celebration 🥂 @illyria_mediterranean – New Year’s Eve at Illyria 🎶 @palefirebrewing – New Year’s Eve featuring DJ BVRNIN For more events happening around Harrisonburg see the events link in bio. #VisitHarrisonburg #NYE #NewYearsEve
Happy Holidays from Harrisonburg Tourism!🎄Wishing you all a wonderful and memorable holiday season in Harrisonburg, Virginia ❤ #visitharrisonburg #visitVA #happyholidays
The first day of winter has arrived! ⛄ From quiet downtown strolls to cozy coffee shops and the wintry views of the Shenandoah Valley, the Friendly City knows how to do winter right ❄ #visitharrisonburg #firstdayofwinter #winterwonderland
POV: You’re shopping for those last holiday gifts! 🎁 Find the perfect treasures from local Harrisonburg favorites to finish your holiday shopping. #visitharrisonburg #visitVA #holidayshopping
Don't miss the historic @jmu_football playoff game! 🏈 In Harrisonburg this weekend, there are several places to catch the game and cheer on the Dukes! 💜💛 Harrisonburg locations include: @capitalalehouse @jimmymadisons @oneillsgrill @palefirebrewing @sagebirdciderworks
Step into a Christmas wonderland at Snow and Ice Christmas and Gift Store🎄🎅 Named one of the top year-round Christmas Stores in the U.S. by Country Living Magazine, this is your place to go if you love all things merry, bright, and festive. From sparkling ornaments to wondrous holiday finds, every corner feels magical. ✨ #visitharrisonburg #christmasshopping #loveva
Looking for gifts that feel truly personal? 🎁 Whether you’re shopping for the outdoors enthusiast, the fashion icon, the beauty lover, or the hard-to-shop-for relative, local businesses in Harrisonburg make holiday gifting surprisingly easy. Swipe through the curated list of local treasures by personality type, featuring local shops and handcrafted finds you won’t get anywhere else. ✨Discover more at the shopping link in the bio. #shopsmall #holidayshopping #giftideas #visitharrisonburgva
‘Tis the season for free, festive fun in the Friendly City! ❄ This Saturday, December 6, downtown Harrisonburg transforms into a holiday wonderland filled with carriage rides, photos with Santa, festive shopping, performances, and festive activities like the Cookie Tour, Sip & Stroll, and Santa Run, Walk, 'N Roll. Don't miss the Holiday Parade and tree lighting at 7 p.m. to really feel the magic. 🎄 🎅 More details at downtownharrisonburg.org/winter-wonderfest. Photos by Noussaiba Garti #visitharrisonburg #visitVA #winterwonderfest
Happy Thanksgiving from Harrisonburg Tourism! 🦃 We are thankful today and every day for the people and places that make Harrisonburg feel like home. #visitharrisonburg #thefriendlycity #happythanksgiving
Make the Friendly City your Small Business Saturday destination! 🎁 Start with local favorite, the Rocktown Gift Shoppe, located in the Hardesty-Higgins House Visitor Center. The shoppe’s thoughtfully curated collection of gifts are reminiscent of the tastes, sights and sounds of Virginia. Then spend the day browsing Harrisonburg’s many independent stores and artisan spots. Discover gifts you can’t find anywhere else. #visitharrisonburg #shopsmall #virginiaisforlovers❤️
Mark your calendars, Small Business Saturday is coming up on November 29! Celebrate by shopping local and discovering the charm of the Friendly City. From handcrafted goods to vintage finds and foodie favorites, Harrisonburg's small businesses have something for everyone 💛 Comment and tag your favorite shops to help plan your shopping route! 🛍️
Celebrate Virginia Cider Week, now through November 23, at @sagebirdciderworks 🍎 Known for their award-winning, small-batch ciders made from locally-sourced fruit, Sage Bird blends tradition with innovation to craft hard ciders that are both timeless and fresh. #vacider #ciderweekva #visitharrisonburg
The air's a little crisper, but adventure's still calling 🍂 Before winter settles in, hit the trails, or grab a coffee and wander downtown. There is still time to soak up Harrisonburg's autumn charm!
Where craft beer meets community 🍻 Step inside @palefirebrewing for creative brews, mouthwatering Detroit-style pizza, and a welcoming space that's all about good company. At Pale Fire, there's more than just great beer. #beerwerkstrail #visitharrisonburgva #vacraftbeer

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Trip Planning Made Easy

Make the most of your Harrisonburg adventure with our app. Explore interactive maps, discover hidden gems, and stay in the loop on local events. History, culture, and outdoor fun—download now and start exploring!

Trip Planning Made Easy

Make the most of your Harrisonburg adventure with our app. Explore interactive maps, discover hidden gems, and stay in the loop on local events. History, culture, and outdoor fun—download now and start exploring!