“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

Arts and Cultural District



Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

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What’s New!

20 Experiences in Harrisonburg You’re Going to LOVE

Did you know 2019 Marks the 50th Anniversary of our states famous slogan “Virginia is for Lovers”? To celebrate, we are sharing 20 experiences we know you will LOVE in Harrisonburg. So, take a look and plan your next weekend getaway to Harrisonburg……Read More

Hike the Burg

Exploring our wonderful system of local, regional, state and national parks from coast-to-coast is officially a national passion! Harrisonburg revels in having 10 local parks, an arboretum to share with visitors, as well as being a short drive from the spectacular Skyline Drive, Blue Ridge Parkway, Shenandoah National Park and George Washington National Forest……Check out our video

Help Us Pick the Perfect Flavor

Harrisonburg Downtown Renaissance, Harrisonburg Tourism, and Brothers Craft Brewing are teaming up this July to celebrate our love for Virginia the best way we know how — with beer. HDR is creating a custom infused cask of The Great Outdoors for Brothers’ July 19th Casks for a Cause event, and we need YOUR help picking the flavor!……Read more