COVID-19 Travel Alert

UPDATED: July 2020 – The health and safety of visitors and residents is of the utmost importance to us. Please practice social distancing and be aware that face coverings are required for most indoor situations in Virginia. For more information, visit our Travel Advisory Page

“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

Welcome to Harrisonburg!


If you have been searching for friendly people, a cool small town with a local food ethos and one of the best hubs for outdoor recreation, look no further than Harrisonburg for your next vacation. Vibrant, modern and diverse, Harrisonburg, Virginia home to James Madison University and Eastern Mennonite University, boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Harrisonburg is located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia. Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve! Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the first recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

Request your FREE Harrisonburg-Rockingham Destination Guide here online to make the most out of your trip.
Or view the electronic Destination Guide here.
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What’s New!

Harrisonburg Travel Advisory

The City of Harrisonburg is aware of public concern regarding COVID-19, however, we remain open and welcoming to visitors at this time. We encourage you to please support our local businesses small and large as much as you safely can….Read more

Harrisonburg – The Perfect Base Camp

So much to LOVE in the heart of the Shenandoah Valley. If you have been searching for friendly people, a cool small town, local food ethos and one of the best hubs for outdoor recreation, look no further than Harrisonburg, VA for your next vacation…….Read More

Romantic Destination for Couples

Listed by as a Romantic Destination for Couples in the Shenandoah Valley, Harrisonburg offers a romantic getaway for couples. Plan your next trip here……Read more