“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

Arts and Cultural District



Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

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What’s New!

20 Experiences in Harrisonburg You’re Going to LOVE

Did you know 2019 Marks the 50th Anniversary of our states famous slogan “Virginia is for Lovers”? To celebrate, we are sharing 20 experiences we know you will LOVE in Harrisonburg. So, take a look and plan your next weekend getaway to Harrisonburg……Read More

Oyster & Wine Festival 

The Virginia Oyster Trail is celebrating National Oyster Day and Virginia’s oyster farmers and watermen by uniting Virginia’s coastal region with the Shenandoah Valley in an exquisitely fun weekend at the Oyster & Wine Festival hosted by On Sunny Slope Farm. Enjoy unique “merroir-terroir” pairings of oysters and wine from Virginia’s signature Oyster Trial while serenaded by premiere performing artists….Read more

Casks for a Cause Flavor

Harrisonburg Downtown Renaissance, Harrisonburg Tourism, and Brothers Craft Brewing are teaming up this July to celebrate our love for Virginia the best way we know how — with beer. We have created a custom infused cask of The Great Outdoors for Brothers’ July 19th Casks for a Cause event, and you voted for Blackberry Honeysuckle! Join us to try a pint……Read more