“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

Arts and Cultural District



Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

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What’s New!

20 Experiences in Harrisonburg You’re Going to LOVE

Did you know 2019 Marks the 50th Anniversary of our states famous slogan “Virginia is for Lovers”? To celebrate, we are sharing 20 experiences we know you will LOVE in Harrisonburg…….Read More

Ride the Burg for Bike Month!

Harrisonburg is the perfect getaway for heart pumping adventure. This vibrant city boasts a diverse mix of peaceful county trails, bike-friendly city streets, winding single tracks, and challenging mountain bike courses as well as outfitters and guides to get you where you want to be…..Check out our video

Celebrate 50 Years of Love

Harrisonburg Tourism has partnered with several businesses in the area to showcase 50 Years of LOVE in the Friendly City! We are hoping to bring families closer, unite friends, create lasting memories and lead new travelers to the city, region and the commonwealth. Our 50-day campaign kicks off on April 20th and here is what we are offering……Read more