“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“Best Blue Ridge Bike Town”
Blue Ridge Outdoors Magazine

Designated Arts and Cultural District



Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

Order your Harrisonburg Visitor Guide online.
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What’s New!

Winter Wine Weekend

Hotel Madison presents our inaugural Winter Wine Weekend: a learning, tasting, experiencing weekend dedicated to wine and the transformative grape. This is a one of a kind event, for beginners and connoisseurs alike, that you will not want to miss……Read more

Adventurous By Nature 

Harrisonburg Tourism in coordination with Harrisonburg Parks & Recreation will release a video series that will highlight Harrisonburg’s outdoor adventure guiding resources in cycling, climbing, golf and hiking….Check out the teaser

Visitor Center at Valley Mall

The Visitor Center at Valley Mall is a self-service facility with a touch screen feature filled with area amenities, an interactive map, branded kiosks and free travel information…..Read more