“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

Arts and Cultural District



Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

Order your Harrisonburg Visitor Guide online.
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What’s New!

12 Beercation Packages in Virginia

Discover 12 great accommodations within 30 minutes of breweries on the Shenandoah Beerwerks Trail. This fall we’ve gathered up limited time packages offered by some of our favorite accommodations along the route. Plan your perfect fall Beercation getaway!……Read More

Downtown Cookie Tour

The Cookie Tour is a popular feature of Downtown Harrisonburg’s Winter WonderFest celebration, being held this year on Saturday, December 14th from 10am-4pm. Browse downtown shops & festivities and make plans to stop at every location on the tour to build your own plate of locally-made holiday cookies. The tour is self-guided, and great for groups of friends and families alike! Stop at the 12 participating locations in any order you choose. ….Read more

The Heart of the Shenandoah Valley

Harrisonburg and Rockingham County are must-see destinations that boast diverse outdoor recreation, thriving cultural attractions, vibrant and inviting small towns, numerous historical attractions, and farm-to-table dining opportunities.…..Read more