“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

Arts and Cultural District



Let Rocktown rock your next vacation. Vibrant, modern and diverse, Harrisonburg Virginia (aka “Rocktown” “The Friendly City”) boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia, Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve!

Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the 1st recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

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What’s New!

Virginia Craftsmen Showroom

The Hardesty-Higgins House Visitor Center has added the Virginia Craftsmen Showroom. The Virginia Craftsmen showroom is made possible by the Swartz family; local photographers Ashley and Ryan Swartz, along with Roy Swartz, Ryan’s father, have filled the Zirkle Library inside the Hardesty-Higgins House with unique pieces……Read More

Adventurous By Nature 

Harrisonburg Tourism in coordination with Harrisonburg Parks & Recreation will release a video series that will highlight Harrisonburg’s outdoor adventure guiding resources in cycling, climbing, golf and hiking….Check out our video

Celebrate 50 Years of Love

Harrisonburg Tourism has partnered with several businesses in the area to showcase 50 Years of LOVE in the Friendly City! We are hoping to bring families closer, unite friends, create lasting memories and lead new travelers to the city, region and the commonwealth. Our 50-day campaign kicks off on April 20th and here is what we are offering……Read more