“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

"Affordable small towns we love." - Southern Living

Virginia's First Culinary District

"One of the best mountain biking towns in America." - National Geographic

Welcome to Harrisonburg!


If you have been searching for friendly people, a cool small town with a local food ethos and one of the best hubs for outdoor recreation, look no further than Harrisonburg for your next vacation. Vibrant, modern and diverse, Harrisonburg, Virginia home to James Madison University and Eastern Mennonite University, boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Harrisonburg is located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia. Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve! Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the first recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

Request your FREE Harrisonburg-Rockingham Destination Guide here online to make the most out of your trip.
Or view the electronic Destination Guide here.
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What’s New!

Explore Harrisonburg Scavenger Hunts

Think you know Harrisonburg’s Downtown like the back of your hand? Well, now the chance to prove it. Harrisonburg Tourism is unveiling a new way to experience Downtown: Traipse Scavenger Hunts. The hunts, which offer clues and puzzles that highlight businesses and historic locations, bring a fun way to experience the heart of The Friendly City…Read More.

10 Reasons to Visit Harrisonburg Right Now

Fall is an amazing time to visit Harrisonburg, VA. Get lost on a scavenger hunt or hike a secluded mountain trail, sip chardonnary at a local vineyard or pick apples at a local farm and enjoy Harrisonburg’s relaxed, friendly atmosphere and small-town charm. Here are 10 reasons to visit Harrisonburg right now although it would be easy to list more than 10!….Read More.

Find Your LOVE in Harrisonburg

Love hiking, cycling or just exploring unique places…make Harrisonburg, VA your next road trip destination. Wanderlust is defined as a strong desire to travel, but here in Virginia, we call that feeling WanderLove. While travel doesn’t look quite the same this year, you can still explore Virginia’s endless beauty with an epic road trip!….Read more