“Affordable Small Towns We Love”
Southern Living

Virginia's First Culinary District

“One of the
Best Mountain Bike Towns in America”
National Geographic

"Affordable small towns we love." - Southern Living

Virginia's First Culinary District

"One of the best mountain biking towns in America." - National Geographic

Welcome to Harrisonburg!


If you have been searching for friendly people, a cool small town with a local food ethos and one of the best hubs for outdoor recreation, look no further than Harrisonburg for your next vacation. Vibrant, modern and diverse, Harrisonburg, Virginia home to James Madison University and Eastern Mennonite University, boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Harrisonburg is located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia. Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve! Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the first recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

Request your FREE Harrisonburg-Rockingham Destination Guide here online to make the most out of your trip.
Or view the electronic Destination Guide here.
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What’s New!

Find Your LOVE in Harrisonburg

Love hiking, cycling or just exploring unique places…make Harrisonburg, VA your next road trip destination. Wanderlust is defined as a strong desire to travel, but here in Virginia, we call that feeling WanderLove. While travel doesn’t look quite the same this year, you can still explore Virginia’s endless beauty with an epic road trip!….Read more

Harrisonburg is Adventurous by Nature

Harrisonburg offers the perfect base camp for adventure whether your passion is rock climbing, advanced singletrack, fly fishing or leisurely hikes. Start your day watching the sun rise from Shenandoah National Park and watch it set from the George Washington National Forest. Then, spend your evening in Downtown with friendly people, exquisite local cuisine and hand-crafted beer….Read More

WanderLOVE in Central Virginia

When the urge to travel came calling, this couple packed their car and set out on a road trip across central Virginia, through the towns of Charlottesville and Harrisonburg. Between exploring breathtaking overlooks and sipping wine in the Appalachian Mountain foothills – the vacation definitely scratched their WanderLove!….Read more