Fields of Gold


Harrisonburg is part of the Fields of Gold project, which promotes agricultural sites and activities in the Shenandoah Valley. From farmers markets boasting farm-fresh produce to orchards and farms offering U-pick items to locally-minded restaurants and grocery stores, our area’s flourishing agritourism industry is ready to welcome you with local goods and encourages you to help support our area’s farmers and artisans. Start your adventure today!

Meet the Locals: Fields of Gold Members

A Bowl of Good Café
831 Mt. Clinton Pike Harrisonburg, VA 22801 | 540-437-9020
Globally inspired, local goodness- A Bowl of Good brings a healthy, hearty, convenient and internationally-influenced eating experience to Harrisonburg with a focus on fresh, all-natural ingredients.

Back Home on the Farm Adventures
2915 Willow Run Rd. Harrisonburg, VA 22802 | 540-442-6493
Butterflies to barnyard fun, this is a relaxing, fun filled environment where we host a variety of events throughout the season. Visit a Butterfly Conservatory, the Virginia Carousel, and farm fun activities, hayrides, outdoor picnics and concerts, and a five acre corn maze, great for groups and family events.

Bella Gelato & Pastries
49A West Water St. Harrisonburg, VA 22801 | 540-217-5657
Hand crafted Italian ice cream using local ingredients. They also offer house made desserts and pastries, artisan breads, and locally roasted coffee and expresso drinks.

Bella Luna Wood-Fired Pizza
80 West Water Street Harrisonburg, VA 22801 | 540-292-6824
Neapolitan-inspired pizza is baked at 900 degrees in a traditional wood-fired oven, as it was over 200 years ago in Naples, Italy. Hand-crafted, using only the freshest of local seasonal produce, meat and cheeses from family farms in the valley.

Bluestone Vineyard
4828 Spring Creek Road Bridgewater, VA 22812 | 540-828-0099
Bluestone Vineyard is a local winery and vineyard producing wines from the grapes of the Shenandoah Valley and Virginia.

Brothers Craft Brewing
800 N. Main Street Harrisonburg, VA 22802 | 540-421-6599
Producing hand crafted beer in the heart of the Shenandoah Valley. Draft beer crafted with attention to using local ingredients for unique beers.

Cross Keys Barn
921 Cross Keys Road Harrisonburg, VA 22801 | 540-820-1744
The venue with a view! They are located in the heart of the beautiful Shenandoah Valley. While their venue offers a peaceful rural location they are located just 10 minutes from Harrisonburg. Cross Keys Barn is the only renovated bank barn with modern bathroom facilities in Rockingham County.

Cross Keys Vineyards
6011 East Timber Ridge Road Mt. Crawford, VA 22841 | 540-234-0505
100% estate grown and processed all on site. 12 different varieties. Educational tours & tasting. Beautiful views and friendly staff.

Friendly City Food Co-Op
150 East Wolf St. Harrisonburg, VA 22802 | 540-801-8882
Keep it local at the Friendly City Food Co-op, a full-service grocery store located in downtown Harrisonburg. Friendly City partners with local farmers and producers offering a broad selection of natural, organic, and locally-produced food and products.

Harrisonburg Farmers’ Market
228 S. Liberty St. Harrisonburg, VA 22801 | Turner Pavilion, in the City Municipal Parking lot
The Harrisonburg Farmers Market is proud to be a source of fresh local foods and high quality local handcrafts while supporting and sustaining the small farm family and the local economic health.   We are a producer only market, offering only the freshest and best locally grown and produced items.  Our vendors are primarily from Rockingham and adjoining counties.

Joshua Wilton House
412 S. Main St. Harrisonburg, VA 22801 | 540-434-4464
Aiming to provide guests with a farm-to-table experience, working in cooperation with local farmers and utilizing the amazing products that the Shenandoah Valley has to offer.

Little Grill Collective
621 N. Main Street Harrisonburg, VA 22802 | 540-434-3594
The Little Grill Collective is a full service restaurant based in the North End of Harrisonburg. The Little Grill serves whole foods with a vegetarian slant, and primarily locally raised meat.

Local Chop  & Grill House
56 W. Gay St. Harrisonburg, VA 22802 | 540-801-0505
The Local Chop & Grill House blends fine dining and an emphasis on local agriculture. The restaurant uses products from local farms and artisans to create one-of-a-kind dishes that change with the seasons.

Middle River Farms
1744 Weyers Cave Road Grottoes, VA 24441 | 540-607-0851
Strawberries, locally grown produce eggs and cheese. Pumpkins, fall decor, corn maze, farm-raised beef.

795 Old Bridgewater Road Mt. Crawford, VA 22841 | 540-828-3590
A small family owned and operated dairy farm. Everything processed and bottled comes off the farm, the milk never leaves the farm from cow to bottle. We have a small on-farm store where we sell milk, butter, cream, as well as many products from local farmers and producers. You can try some of the best milk around and take home some fresh milk and butter.
On Sunny Slope Farm
1905B Sunny Slope Lane Harrisonburg, VA 22801 | 540-830-5400
Your dream wedding begins On Sunny Slope Farm.
Rockingham County Fair Association
4808 South Valley Pike Harrisonburg, VA 22801 | 540-434-0005
Enjoy many events at the Fairgrounds including the weeklong Rockingham County Fair held every year in August. Festival and conference space available, events such as dog/cat shows, arts and crafts shows are held at this location as well as the annual Rockingham County Fair. Located on historic Route 11.
Rocktown Gift Shoppe
212 S Main St Harrisonburg, Virginia 22801 | 540-432-8940
Carrying Virginia and Harrisonburg souvenirs and gifts for you and those you love. “Virginia is for Lovers” merchandise, spices, chocolate, and jelly; locally authored books, handcrafted jewelry and pottery, Civil War memorabilia, and much more.
Showalter’s Orchard & Greenhouse
17768 Honeyville Rd. Timberville, VA 22853 | 540-896-7502
The Showalter family has been growing fruit on their old hill for more than 40 years and they offer over 20 varieties of apples. While you are visiting, stroll through the orchard as you pick your own apples or choose from a variety of apples available in their farm market. Famous Showalter’s Orchard Freshly Pressed apple cider is available daily during the fall season. In addition to growing apples, they grow a multitude of plants in their greenhouses.
Spring Creek Trout Farm
7689 Nazarene Church Road Bridgewater, VA 22812 | 540-828-3320
Offering fresh trout.
Three Notch’d Brewing Company
241 E. Market St. Harrisonburg, VA 22802 | 434-294-2859
This Harrisonburg brewery produces small batches of locally crafted brews featuring Virginia ingredients.
Turkey Knob Apples
17581 Mechanicsville Road Timberville, VA 22853 | 540-896-3079
Turkey Knob grows apples, peaches, nectarines and red/black raspberries and black berries. Turkey Knob Apples has two locations, the Burkholder Fruit Stand and the Timberville Market, featuring over a dozen varieties of apples. Send yourself or loved one some of the Valley’s best apples from Virginia Gold to the very popular Gala. Keep on the look out for peaches and nectarines as well.

White Oak Lavender Farm
5060 Newcomer Lane Harrisonburg, VA 22801 | 540-421-6345
A small family owned farm only a few miles from Harrisonburg. We grow our own lavender plants and will have a “U-Pick” in the summer and special events throughout the year. Buy lavender, enjoy our homemade lavender lemonade, and lavender products. Relax in the many areas set aside for you to sit and smell the lavender and shop in our farm store. While visiting the farm you are welcome to walk one of the vineyards and taste our delicious wines available for sampling. Currently we offer 6 samples of five different wines! One sample allows you to taste our unique Lavender Infusion Drops. You will be pleasantly surprised at the smooth flavor and finish.