"Affordable Small Towns We Love" Southern Living

Virginia's First Culinary District

Experience Four Seasons of Fun!

"Affordable small towns we love." - Southern Living

Virginia's First Culinary District

"One of the best mountain biking towns in America." - National Geographic

Welcome to Harrisonburg!


If you have been searching for friendly people, a cool small town with a local food ethos and one of the best hubs for outdoor recreation, look no further than Harrisonburg for your next vacation. Vibrant, modern and diverse, Harrisonburg, Virginia home to James Madison University and Eastern Mennonite University, boasts a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape.

Harrisonburg is located along one of the main thoroughfares of America’s westward expansion and smack in the middle of some of the most spectacular mountain ranges and outdoor recreation spots in Virginia. Harrisonburg has evolved from an agricultural, cultural, and commercial hub during the 19th and 20th centuries to today’s artfully-restored, forward-thinking destination best known for its lively and distinct style. This small city’s fiercely independent founders would definitely approve! Visitors can dive into Harrisonburg’s fascinating scene starting at the Hardesty-Higgins House Visitor Center, where you can plot your exhilarating outdoor and cultural adventures. Fond of being first in many things, Harrisonburg is especially proud of having the first recognized Arts and Cultural and Culinary Districts in Virginia. Why not walk, bike, shop, view, eat, drink and revel your way through the 40 block-district of historic downtown for a full-senses experience you’ll not soon forget?

Harrisonburg is Friendly By Nature!

Request your FREE Harrisonburg-Rockingham Destination Guide here online to make the most out of your trip.
Or view the electronic Destination Guide here.
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What’s New!

Best of Virginia in Harrisonburg

The secret is out! Harrisonburg has an abundance of amazing restaurants and attractions and now all of Virginia knows it. Numerous Harrisonburg businesses have just been recognized by Virginia Living Magazine as Best of Virginia in the Shenandoah Valley.….Read More.

Explore Harrisonburg Scavenger Hunts

Think you know Harrisonburg’s Downtown like the back of your hand? Well, now the chance to prove it. Harrisonburg Tourism is unveiling a new way to experience Downtown: Traipse Scavenger Hunts. The hunts, which offer clues and puzzles that highlight businesses and historic locations, bring a fun way to experience the heart of The Friendly City…Read More.

Harrisonburg Trip Planner

Start planning your next getaway with the help of our Harrisonburg trip planner. Create your own itinerary or check out a few tours we’ve come up with for you! See you in Harrisonburg soonRead more